Are you Pakistan’s next Ascendant?
Submit your story of innovation, resilience, and impact. Let’s recognize, celebrate, and
elevate you to the stage you deserve.
Step 1
Choose Your Category
Select the category that best represents your product or service. Make sure to choose the one that aligns with your strengths and innovations.
Step 2
Prepare Your Pitch
Craft a compelling pitch that highlights your innovation and impact. Focus on how your solution can transform the industry and create value.
Step 3
Submit Before the Deadline
Ensure you submit your application before the cutoff date. Don’t miss the chance to showcase your work to a global audience.
Step 4
Get Shortlisted and Mentored
If shortlisted, you’ll receive mentorship from industry leaders. Get ready to refine your pitch and shine at the awards ceremony.
How to Apply?
Follow these easy steps to apply and take the first step towards
recognition in the HBL P@SHA ICT Awards.
Step 1
Choose Your Category
Step 2
Prepare Your Pitch
Step 3
Submit Before the Deadline
Step 4
Get Shortlisted and Mentored
Categories
The P@SHA ICT Awards features 41 categories grouped under 10 Head Categories, designed to capture
the full spectrum of innovation across Pakistan’s tech ecosystem. Whether you’re a student, startup, or
enterprise, there’s a category for your journey.
Deadline: 15th August 2026
Consumer
- Media & Entertainment
- Tourism & Hospitality
- Retail & Distribution
- Banking, Insurance & Finance
- Real Estate
- Digital Marketing / Advertising
- Market Places
Inclusion & Community Services
- Regional Rural & Remote Services
- Indigenous Services
- Health & Well-Being
- Community Services
- Sustainability & Environment
- Education
Industrial
- Manufacturing
- Resources, Energy & Utilities
- Agriculture
- Engineering & Construction
- Transport
- Supply Chain Logistics
- Sustainability & Environment
Business Services
- Finance & Accounting Solutions (FINTECH)
- ICT Services Solutions
- Security Solutions
- Marketing Solutions
- Professional Services Solutions
Public
- Government & Citizen Services
- Digital Government
Students
- Junior Students
- Senior Students
- Tertiary Students
Services
- Gender Diversity
- CSR
- Export Growth
- Best in BPO
- Top Exporter
Technology
The Head Categories are:
- Consumer
- Inclusion & Community Services
- Industrial
- Public Sector
- Business Services
Sub-Categories:
- Artificial Intelligence
- Internet of Things
- Big Data Analytics
Cross Categories
The Head Categories are:
- Consumer
- Inclusion & Community Services
- Industrial
- Public Sector
- Business Services
Sub-categories:
- Startup
- Research & Development
Game of the Year
International Categories
- Consumer
- Inclusion & Community Service
- Industrial
- Business Services
- Public Sector
- Student
- Technology
- Cross Categories
National Categories
- Services
- Game of the year
Resources
Application Guidelines
- Detailed category descriptions and eligibility criteria
- Submission requirements and format specifications
- Judging criteria and evaluation process
Support Materials
- Pitch deck templates and examples
- Video tutorials for application process
- FAQ section for common questions