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CONSUMER

For projects, products and services that target or empower consumer choice or engagement across all markets.

This Head Category includes the following Sub-categories.
MEDIA & ENTERTAINMENT
BANKING, INSURANCE & FINANCE
TOURISM & HOSPITALITY
REAL ESTATE
RETAIL & DISTRIBUTION
DIGITAL MARKETING / ADVERTISING
MARKETPLACES
JUDGING CRITERIA

Please note that the judging criteria is same for all of the above sub-categories. 

Uniqueness  |  Market Potential  |  Functionalities & Features  |  Quality & Application